Identity locker · chart 005
The Galleon kit.
Original marks, channel-ready artwork, the “by Galleon” endorsement, and the few rules that keep a varied fleet recognisably under one flag.
01 · Brand architecture
One name, four precise uses.
- Galleon
- The public umbrella and the name people should remember.
- by Galleon
- The product endorsement. Keep it subordinate to the product name.
- Galleon Labs
- The GitHub organisation and a useful formal suffix.
- Galleon DAO
- The historical DeFi chapter. Preserve it as history, not the current operating model.
02 · Product endorsement
The product leads.
Galleon signs.
Use the endorsement once on a public surface: beneath a product mark, in a footer, or at the end of a README introduction. Do not rename products “Galleon Peerlytics” or turn the endorsement into a competing headline.
03 · Core marks
Use the original files.
04 · Type and colour
Editorial above deck. Exacting below it.
Independent products
72 / 84 · SemiboldThe fleet
48 / 56 · SemiboldCurrent fleet
28 / 36 · RegularUseful software built to be used.
16 / 24 · RegularProducts
14 / 20 · BoldActive · Chart 001
12 / 16 · Regular#FEF3E2#025BEE#040728#FDE6C4#DC7F5A#59F4F405 · Channel artwork
Ready for the public deck.
06 · Guardrails
Nautical, not novelty.
Use Morion, Wigrum, the supplied marks, and the approved palette. Let products retain their own interface language.
Use engraved illustration as atmosphere. Preserve aspect ratio, avoid upscaling, and never stretch art to fill a convenient frame.
Write directly and specifically. Avoid agency language, AI hype, degen language, and a nautical pun in every paragraph.